Know your end user (Market Segmentation)

There is a famous saying that goes, “If you build it, they come”. This is often a good saying that encourages Computer Programmers to just get started to building websites or Software. Nevertheless, my experience has found that at least, it does not happen to be necessarily true.

It is important to consider how the audience will be targeted or acquired, every factor that should be considered to contribute to the success of the Social Network application is equally important. Knowing beforehand how the end user will receive the product increases the chance of reaching many users.