Here’s why Elon Musk keeps raising the price of Tesla’s ‘Full Self-Driving’ option

Tesla will raise the price of its “Full Self-Driving” version of Autopilot by about $1,000 on July 1st. It’s not the first time the company has upped the price, and it will likely go up again, as CEO Elon Musk has said he thinks the value is much, much higher.