Chinese Automaker JAC Motors Appoints We Are Different For Earned, Social & Influencer Work

JAC Motors, a leading Chinese automaker, recently announced the appointment of We Are Different (WAD) as its exclusive earned media, social media, and influencer marketing agency. This partnership marks a significant move by JAC Motors to strengthen its digital marketing efforts and expand its reach in the competitive automotive industry.

We Are Different is an earned-first creative agency based in Shanghai, China. The agency specializes in creating and executing authentic and engaging campaigns that resonate with audiences organically. With a focus on earned media, WAD aims to generate buzz and conversation around JAC Motors' brand and products through strategic partnerships, media outreach, and content creation.

Social media is an essential component of the partnership between JAC Motors and WAD. The agency will manage the automaker's social media channels, including Weibo, WeChat, and Douyin (Chinese TikTok), to engage with customers, build brand awareness, and foster a community around the brand.

Influencer marketing is another critical aspect of the collaboration between the two companies. WAD will identify and partner with key opinion leaders (KOLs) and influencers in the automotive space to promote JAC Motors' products and initiatives to their followers. This approach will help JAC Motors tap into the vast reach and influence of these individuals to generate buzz and interest in the brand.

The partnership between JAC Motors and We Are Different comes at an opportune time for the Chinese automaker. The automotive industry is undergoing significant changes, with digital transformation playing a crucial role in shaping the future of the sector. By partnering with a specialized digital marketing agency like WAD, JAC Motors aims to stay ahead of the curve and connect with customers in new and innovative ways.

In conclusion, the appointment of We Are Different as JAC Motors' exclusive earned media, social media, and influencer marketing agency is a strategic move by the Chinese automaker to strengthen its digital marketing efforts and expand its reach in the competitive automotive industry. With a focus on authentic and engaging campaigns, social media management, and influencer marketing, WAD will help JAC Motors tap into the power of digital channels to build brand awareness, generate buzz, and foster a community around the brand.